tag:blogger.com,1999:blog-2630870185112416324.post3327073756296254216..comments2015-08-21T07:30:21.019-07:00Comments on Miss Anne's Adventures as a Kumon Instructor: Kumon Family Orientations - AuthenticityBarkley's Mommyhttp://www.blogger.com/profile/16335315937018057852noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-2630870185112416324.post-52312542997318041132010-04-07T05:27:40.262-07:002010-04-07T05:27:40.262-07:00Anne-
I read Success too..great magazine. A found...Anne-<br />I read Success too..great magazine. A foundation principle..under promise, over deliver is one of the problems with Kumon's current advertising strategy. We are focusing on benefits of the program that are real, but not immediate and realized at different levels by all children. This campaign is 10 years too early, we need higher market share before this can be used. I have very dismal results from my advertising efforts. My does not perceive the need for "better students". The parents who come into my center need "help in reading or math". Toru started the program and it grew based on improving math skills. It developed into the great program it is today as he/his families realized these other benefits. KNA needs to treat the US market like Japan in the beginning. Educate the public first, then let them find these other benefits!! We can talk about them, just not focus on them.Unknownhttps://www.blogger.com/profile/16515423119935402896noreply@blogger.com